Deliver what your visitors want.
I don’t even have to see it.
Your website has too many features and not enough benefit to the consumer. I already know because every new client with whom I meet has the same problem and it’s costing you money.
We ran an internal survey listing two different value propositions for the same conversion, one describing a feature and another describing a benefit. After 920 results, consumers reacted more favorably to the benefit almost eight out of ten times. No surprise.
This likely means if you’re addressing features instead of benefits, you’re losing visitors. That means you’re losing customers, which means you’re losing money.
Below is an example of how companies do it wrong. It was easy to find. It took all of ten seconds and one search – a pretty good indication that the problem is prevalent.